Let me explain.

Last May, on a Tuesday afternoon, I went with a friend to a little fishing village near where I’m from, on the Costa Brava.

It was my first time visiting that seaside town and I felt in love the moment we stepped out of the car.

It’s one of those places where time doesn’t rush, and the smell of salt, sunscreen and grilled fish lingers in the air.

I had no plans beyond exploring the narrow streets, taking photos, and maybe having one too many glasses of sangria while catching up on life with my Italian friend.

We sat by a restaurant under a traditional white-arched building overlooking the beach, eating a squid-ink paella while watching the day fade into gold.

That day stayed with me.

Everything was perfect.

There was so much packed into it that a few days later, I had to get those ideas and feelings out of my head and translate them into something visual.

And so it became a mini brand concept for a story-led travel planning agency.

When I say “so much packed” I mean, emotionally packed.

My brain was spiralling in thoughts like:

This is so perfect..I want this day to last forever.

That travel agency idea I had 3 years ago…wait, I could make it work.

(Why is he walking in front of my video??)

My ex would love this place…ah, no, not now…

Could I actually live here? Maybe open a small artsy studio by the sea?

Should I order dessert or just another sangria? Ah, whatever…day-off calories don’t count.

Is this what peace feels like or am I just tipsy?

You get the idea.

(And, of course, that extra glass of sangria that made me dream a little longer.)

The best thing about creating something from passion is that you make it as if it’s for yourself.

You’re not trying to impress anyone. But still want to share a message.

So I imagined the kind of travel studio I’d build, and the emotions I wanted it to evoke.

Slow travel. Personal. Intentional.

For those who don’t just want to go somewhere, but want to feel something (or maybe forget someone).

For the solo travellers who still send postcards, or the besties who choose hotels for their light and insta-worthy photos, rather than the intercontinental buffet.

I thought about those pre-holiday moments setting your OOO email, packing a month’s worth of outfits for a five-day trip, while romanticizing the anticipation itself.

That’s what I wanted this brand to capture: not the destinations, but the feeling of the before and after-memories.

The creative direction and tone came naturally.

It was all about translating the mood into design.

A two-tone color palette that feels like the summer from five years ago got a rebrand.

Editorial typography for structure, script for accent -think handwritten postcards and notes.

The warmth of the visuals are softened through a washed-out retro filter.

Whitespace treated like a like a breath of French air

All the vintage feels, with just enough modern glam.

I imagined the kind of trips I’d plan for others: somewhere between nostalgia and rediscovery.

A few weeks later, I uploaded parts of this project to Pinterest and LinkedIn as I usually do -to share my work, get feedback and archive it publicly.

I’ve been on Pinterest for years, always saving inspiration but never posting anything myself.

So in early September, I started sharing my work; sporadically, with no real strategy, just wanting to put my work out there.

Then, three weeks later, my pins spiked in reach and saves.

From 260 to 50+K impressions in a week.

So I started digging into why certain posts or pins hit differently.

According to data, people share or save a post because it makes them feel seen, inspired, or uncomfortably called out.

It’s never random.

It’s written or made for a specific person, in a specific moment, with a specific emotion in mind.

That’s how I built this project and how I approach design.

And how every creative problem we try to solve as business owners should start.

Designed from a feeling to evoke emotion.

And turning this emotion into something visible or tangible.

Maybe it’s not about creating what’s new, but what feels familiar in a new way.

You can’t predict what will resonate.

But when you create with intention, emotion and strategy, it will reach out to the right people which will feel seen, heard and understood.

Or maybe they will feel inspired, either way, it still counts.

xoxo,

If this was your kind of vibe, subscribe and I’ll meet you here on the weekend.

I make a great Saturday coffee date.

Ps: Is that what creating from feeling really means? Turning what stays with you into something that inspire others? I’d love to know your thoughts on this…Just hit reply and tell me what you think.